People hire realtors to sell their homes all the time. Companies employ entire marketing departments designed to sell products. Yet many car collectors believe that a classified ad, maybe an eBay auction, and a few posts on an Internet message board will sell their car for top dollar. Do you ever wonder why the cars you see on TV auctions often sell for so much money? It's because the auction company spends a tremendous amount of time and money actually marketing the car to ensure the right people see it and are 100% prepared to buy when the time comes.
In addition to thinking about what your vehicle is worth, please also think about what your time is worth—selling a car for top dollar can be a frustrating, time-consuming process. By working with Vintage Motor Cars, you won't have to deal with tire kickers, photo collectors, and scammers who will waste your time but won't put a dime in your pocket. We are experts at developing sales programs that answer questions before they're asked, ensuring that only qualified, serious buyers approach your vehicle.
We can arrange inspections and shipping services anywhere in the world. Vintage Motor Cars also accepts trades and offers financing, opening up a vast new audience of potential buyers who would not deal with an individual who cannot offer these services.
We tailor each marketing program to the individual owner and his vehicle. All for only $199 and nothing else to pay ever.
Please contact us to discuss your options. We enjoy explaining how easy, painless, and profitable it can be to market your car through Vintage Motor Cars.
We look forward to hearing from you soon. |
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A Word About Auctions
In the past five years, collector automobile auctions have exploded in size and visibility. And to most folks, it sure looks like these cars are selling for A LOT of money. Having people bid for your collector car is probably the best way to get top dollar, right? Perhaps, but consider the following:
- At an auction, your car gets an average of 4 minutes in front of buyers.
- At an auction, if there aren’t two or more people who really want the vehicle, it either doesn’t sell, or sells for less than it’s worth. Owners have been known to re-purchase their own cars at an auction in order to prevent it from being sold below market value.
- At an auction, only a fraction of the car’s potential worldwide buyers are present, vetted, and ready to buy at that moment.
- At an auction, the seller only takes home 80-85% of the actual transaction price. The auction house keeps the rest.
- Transportation to the auction is the seller’s responsibility. And if the car doesn’t sell, the seller is also paying to ship it home.
- Finally, and most importantly, top-end buyers don’t go to auctions expecting to pay full retail price, they go to auctions looking for a bargain.
Auction houses will argue that their vetting process produces only qualified buyers. Of course that’s true. But it’s also true of any sales process—with Vintage Motor Cars, for example, the vehicle doesn’t ship until the check clears the bank. There’s no better vetting process than that.
Sellers pay those high auction house fees because they regard the auction as a relatively painless way to sell their car. The auction house handles the marketing, the negotiating, and the paperwork, which is exactly what Vintage Motor Cars does for less money, without a time limit, and without limiting your audience.
Buyers with the means to purchase your car are smart people. They do their homework and they watch the market carefully. They undoubtedly prefer private transactions, but are often forced to go to auctions to get the cars they want.
Don’t be swayed by the hype. The same high-quality buyers who purchase vehicles at auction will see your vehicle through Vintage Motor Cars’ high-profile marketing program. |
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